OBSFS was founded in April 2000 as Online Brokerage Services, Inc., with a focus on online discount trading. Later, OBSFS added the capability of providing bank trust departments sub advisor capabilities utilizing Dimensional Fund Advisor asset classes. Increasingly over the years, OBS’ emphasis shifted away from the online discount trading and was focused primarily as a sub advisor to trust, retail and Retirement Plan delivery models within Financial Institutions.
In December of 2007, OBSFS was acquired by Texans Financial to expand their platform by being able to offer manufactured investment products to the financial institution marketplace. After the acquisition, a new management structure was put into place with John Henry becoming CEO in 2008.
Today, OBSFS works with over 60 banks, credit unions and RIAs and has approximately $550 million in Managed Assets.